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Monday, January 15, 2024

Hit Refresh by Satya Nadella


Microsoft in IT was almost like the proverbial steam engine of James watt a pioneer in bringing the computer to every home .

Started by Bill gates and Paul Allen by developing microsoft windows and internet explorer as an operating system in IBM designed PC and by turn of century was at its peak making three billionaires and twelve millionaires .

In 2000 Bill gates stepped down as CEO to managing his charity foundation earning his billions he could afford to do so but by the nineties microsofts monopoly was looking shaky with free operating systems open ended like Linux ,the advent of APPLE and IOS ,development of Google and Android .


And finally the giant in E commerce Amazon which brought in cloud computing .


Microsoft basking in its past glory missed the bus entirely .

as mobile browsing spread by Android and Apple and it made a failed attempt to join hands with another giant mobile company NOKIA  that fell with a thud with advent of smart phones .

In 2000 Steve Ballard became CEO after Gates .

By then microsoft was using its powers to get market monopoly using unethical methods and Steve a marketing person not a technocrat  had short term vision to bring healthier graphs than having a holistic vision of the future 


It was thus in 2014 Satya Nadella an Indian American who studied in Hyderabad and who had been working in Microsoft for many years was made the CEO .


He was till then looking after Azure its cloud business 

Satya was told to lift the company that was going slow .

Satya knew his priorities .

But he also knew he had to change the core philosophy of his company from a competitive inward looking fiercely protective of its client one to a more inclusive adaptive one which  harnessed the  latest in technology .


HOLO LENS , cyber virtual technology was instituted .


Satya Nadella was born to parents who taught him patience and piety with perfomance far away from the brash American marketing of stayin alive snd in front at any cost .


He knew EMPATHY by his attachment to his elder son with Autism doomed to a wheel chair for life .

Satya needed every employee in microsoft to develop this culture 

He plunged into cloud technology Azure being his responsibility earlier 

Linkedin was purchased by Microsoft 

Bing was promoted as an alternative to Androids Google .

Visual studio  and Microsoft gaming to bring up microsoft to third position of a trillion dollar company first two being Apple and Amazon .


The title of his book HIT REFRESH was his very  philosophy of being CEO of Microsoft to embark into the new while preserving the good old .

Satyas struggle in personal life with a disabled child made him emapathetic to the weak and using technology to help such less fortunate .


His leadership was one of humility curiosity mutual respect and hard work which he infused in the company bringing a fresh wave .


His son passed away in 2022 at 21 years now he has two daughters .

It was an excellent read ,of not only his personal saga of reviving a company but on how corprates should turn human and how he managed to do that in his company .





 

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